321-GO-EQUIP
California Privacy Policy
This CALIFORNIA PRIVACY POLICY supplements the information contained in Equipment First, LLC’s (“EF”) Privacy Policy and it applies to all users and visitors of the Website who reside in the State of California. This notice complies with the California Consumer Privacy Act of 2018 as amended, hereto referred to as the “CCPA,” which provides certain rights and specific notification information to the residents of California regarding data collection, use, and disclosure practices.
Categories of Personal Information
We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked directly or indirectly with a particular consumer or device. The following is a list of categories of personal information as defined by the CCPA and the examples provided in the list below are those specifically defined in the CCPA.
Personal Information does not include:
- Publicly available information
- Information available from Government Records
- De-Identified or Aggregated consumer information
- Health and Medical Information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA)
- Personal information covered by certain sector-specific privacy laws such as the Fair Credit Reporting Act (FCRA) or California Financial Information Privacy Act (FIPA)
Sources of Personal Information
We obtain the categories of personal information listed above from several sources, including but not limited to:
- Directly from you when using one of our Websites or when you provide it to create an account.
- Equipment vendors who submit your information to one of our affiliates for financial or insurance assistance.
- Directly or indirectly from various activities on our website or mobile applications — for example, when you submit a message through our communication services or contact us forms.
- From third parties that interact with us in connection with the independent services they perform on our behalf or for our benefit.
Use of Personal Information
We do not sell the personal information we collect; however, we may disclose your personal information or provide certain information to our affiliates or non-affiliated service providers or contractors. We will not collect any additional personal information or use the personal information obtained for anything materially different than what is stated in this agreement without providing you notice. Below are a few examples of how we use your personal information:
- To provide you with information, products, or services that you request from us
- To provide you with emails and notices concerning our products or services that may interest you
- To provide you with information from our marketplace for products, services, or equipment that may interest you
- To improve the functionality of the Website
- For research, testing, and analytics
- To carry out any obligations express or implied from the use of the Website or affiliated websites
- To protect our rights and property and to protect the rights and property of our members, users, clients, affiliated or unaffiliated entities
- To respond to law enforcement requests as required by law, court order, or governmental regulations
- To detect and monitor for security breaches or events and to protect against malicious, deceptive, fraudulent, or illegal activities
- As described to you when collecting your personal information or as otherwise set forth in the CCPA
Your Rights and Choices
The CCPA provides California residents with specific rights regarding their personal information. This section briefly describes those rights and explains how to exercise them.
A. Right to Know / Notice / Access
You have the right to know or be notified about the personal information that we collected or disclosed and how it is being used. Once we receive a formal request, we will disclose:
- The categories of personal information EF has collected about you
- The categories of sources for that information
- The business or commercial purpose for collecting that information
- The categories of third parties with whom we shared the information
- The specific pieces of personal information we collected about you
- If any personal information was sold:
- The categories in which the personal information was sold
- The categories in which the personal information was disclosed
B. Right to Opt-Out
You have the right to instruct EF and its affiliates not to sell your personal information. To submit an Opt-Out request, contact EF using the methods listed in the “Contact Us” section below.
C. Right to Correct
You have the right to request correction of any inaccuracies in your personal information. We will use commercially reasonable efforts to correct inaccuracies based on the nature of the personal information and the purpose of its use.
D. Right to Delete
You have the right to request deletion of your personal information, with certain exceptions. We may deny deletion if retaining the information is necessary to:
- Complete a transaction, provide a service you requested, or perform a contract with you
- Comply with a legal obligation
- Detect or monitor for security incidents, fraud, or illegal activity
- Make other internal and lawful uses compatible with the context in which the information was provided
E. Right to Non-Discrimination
You have the right not to be discriminated against for exercising any of your rights under the CCPA.
Exercising Your Rights
You can submit a request to exercise any of your CCPA rights by:
- Calling us: 602-853-5085
- Emailing: info@equipmentfirst.com
- Mailing: 14350 N Frank Lloyd Wright Blvd, Suite 16, Scottsdale, AZ 85260
Only you, or someone registered with the California Secretary of State that you have authorized, may make a verifiable consumer request. You may make a verifiable request for access or data portability up to twice within a 12-month period.
The verifiable consumer request must:
- Provide sufficient information to verify that you are the person whose data we collected or an authorized representative
- Describe the request in enough detail for us to understand and respond appropriately
Response Timing and Format
We endeavor to respond to a verifiable consumer request within 45 days. If more time is needed, we will notify you of the reason and extension period in writing. If you have an account with us, we may deliver the response through the Website; otherwise, we will deliver it by mail or electronically. Disclosures will cover the 12-month period preceding the request.
We do not charge a fee to process your request unless it is excessive, repetitive, or unfounded. If a fee applies, we will provide a cost estimate before proceeding.
Changes to This Privacy Policy
This Privacy Policy is effective as of October 1, 2025 and will remain in effect unless updated. Any changes will take effect immediately upon posting. Continued use of the Website after changes are posted constitutes acceptance of the updated policy.
If we make material changes, we will notify you via the email you provided or by placing a prominent notice on the Website.
Contact Us
If you have questions or wish to exercise your rights under California law, please contact us:
Call: 321-GO-EQUIP
Email: info@equipmentfirst.com
ATTN: CA PRIVACY
14350 N FRANK LLOYD WRIGHT BLVD
SUITE 16
SCOTTSDALE, AZ 85260